Brand identity

Brand Identity Design That Looks Like You Everywhere

Logo, colour, typography, imagery and graphic elements designed as one visual identity, so your brand is recognisable on a website, a vehicle, a social post or a sales deck.

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Brand identity design turns your brand strategy into something people can see. Digital Fold designs visual and corporate identities for businesses in Cape Town, across South Africa and internationally. Every element is designed to work with the others, and we test the whole system on real material before you sign it off.

The faceted glass windows of a converted grain silo on the Cape Town waterfront at night, glowing from within in pink and cyan, no people
Services

What brand identity design includes

Logo suite

Your primary logo plus the versions for small spaces, dark backgrounds and social profiles.

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Colour palette

Primary and supporting colours, with the values for print and screen.

Typography

Typefaces for headings and body text, with sizes and pairings that work together.

Imagery and illustration

A direction for photography, illustration and icons, so every image feels part of the same brand.

Graphic elements

Patterns, shapes and layout devices that make your material recognisable even without the logo.

Brand guidelines

The whole system documented, so your team and suppliers use it correctly.

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Selected work

Brand identity projects

Rysis website

Rysis

Reeves Butchers Branding website

Reeves Butchers Branding

Wear To website

Wear To

visibill website

visibill

Global Trade Capital website

Global Trade Capital

CemteQ website

CemteQ

The problem

A logo is not a brand identity

Many businesses have a logo and little else. Every new brochure, post or presentation starts from scratch, so colours, fonts and layouts change each time. Over a year that adds up to a brand that looks different everywhere. A complete brand identity gives every designer, supplier and staff member the same pieces to work with.

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A corporate identity that works in the real world

A corporate identity has to work on more than a mood board. We test colours on screen and in print, check type at the sizes it will really be used, and apply the identity to the material you use most: your website, social posts, proposals and signage. Because our web team works from the same files, your new visual identity carries straight into your website.

Sheets of coloured paper in a deliberate palette of magenta, pink, blue and cyan, fanned out in a precise arc on black
Why us

Why work with Digital Fold

Interlocking geometric paper forms in pink and blue fitting together into one shape, studio light against black

One system, not loose parts

Every element is designed to work with the others, not added one at a time.

Tested before sign-off

You see the identity applied to real material before anything is final.

Set up for print and screen

Colour values and files prepared for printers, signwriters and developers.

Brand and web in one team

Our designers and developers work side by side, so your website matches the brand.

How it works

How brand identity design works

  1. 01

    Strategy

    Positioning and personality agreed before design starts.

  2. 02

    Concepts

    Identity directions shown on real-world examples.

  3. 03

    Refine

    The chosen direction developed with your feedback.

  4. 04

    System

    Colour, type, imagery and graphic elements finalised together.

  5. 05

    Guidelines

    The identity documented and the files delivered.

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FAQs

Brand identity FAQs

Light refracting through a glass prism into a clean band of pink, blue and cyan across a dark surface
What is brand identity design?
It's the design of everything that makes your brand recognisable: logo, colours, typography, imagery and graphic elements, and the way they come together.
What's the difference between brand identity and visual identity?
The terms are often used interchangeably. Visual identity usually means the visual elements only. Brand identity can also include your tone of voice and messaging, which come from your brand strategy.
What is a corporate identity?
Another name for a brand identity, usually used by larger businesses. It covers the logo, colours and typography, and how they appear on everything from stationery and signage to your website.
Can you build an identity around our existing logo?
Yes. If your logo works, we can design the rest of the identity around it, or refresh it lightly so everything fits together.
Will our team be able to use the identity?
Yes. You get brand guidelines and the files that go with them, and we can set up editable templates for the material your team updates most.
Do you work with businesses outside Cape Town?
Yes. We're based in Cape Town and work with businesses across South Africa and internationally.

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Tell us about your brand

Tell us where your brand is now and where it needs to show up. We'll come back within one working day with next steps.

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