Google Ads

A Google Ads Agency That Shows Where Every Rand Goes

Google Ads setup and monthly management for South African businesses. Campaigns built around qualified enquiries and sales, with reporting that shows what your budget is doing.

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Digital Fold is a Google Ads agency based in Cape Town. Our paid media team sets up and manages Search and Shopping campaigns, tracks every enquiry and sale back to its source, and builds the landing pages your ads point to. You see where your money goes and what it returns.

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Services

Google Ads management services

Account audit

A review of your current campaigns, wasted spend, tracking and missed opportunities.

Campaign setup

Search and Shopping campaigns structured around your services or products, plus other campaign types where they fit.

Keyword and negative keyword management

Regular search term reviews to block irrelevant clicks before they eat your budget.

Conversion tracking

Forms, calls, WhatsApp clicks and purchases tracked through Google Analytics and Tag Manager.

Landing pages

Dedicated pages designed and built by our team to match each campaign.

Optimisation and reporting

Bids, budgets, ads and targeting adjusted against real results, explained in a monthly report.

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The problem

Where Google Ads budgets get wasted

Many of the accounts we see have the same problems. Broad keywords match searches that have nothing to do with the business. Nobody has checked the search terms report in months. Conversion tracking is missing or counting the wrong things. And the ads send people to a homepage that doesn't answer what they searched for. Each of these is fixable, and fixing them often matters more than raising the budget.

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How we manage your budget

Launch is where the work starts. In the first weeks we check search terms closely, add negative keywords and adjust targeting. After that, we keep refining based on cost per enquiry or return on ad spend, not clicks. Your monthly report shows spend, conversions, cost per result and what we changed, in plain language. If tracking breaks or lead quality drops, we tell you and fix it.

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Why us

Why work with Digital Fold

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A senior paid media strategist

Your account is run by an experienced specialist, not someone learning on your budget.

Ads and website together

We fix landing pages ourselves, which is often where the biggest gains are.

Your account, your data

Campaigns run in your own Google Ads account, so you keep the history if you ever move on.

Local market knowledge

South African search costs and buyer behaviour, from hyperlocal suburb campaigns to national Shopping campaigns.

How it works

How we get started

  1. 01

    Discovery

    Your offer, margins, customers and what a good lead is worth to you.

  2. 02

    Audit or research

    We audit your existing account, or research keywords, costs and competitors for a new one.

  3. 03

    Build

    Campaigns, ads, negative keywords and conversion tracking set up and tested.

  4. 04

    Launch and refine

    Close monitoring in the first weeks, cutting waste and moving budget to what works.

  5. 05

    Monthly management

    Ongoing optimisation and a monthly report.

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FAQs

Google Ads FAQs

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What does a Google Ads agency do?
It handles your search engine marketing: it plans, builds and manages your Google Ads campaigns, tracks the results and keeps improving them. A good one also tells you honestly whether ads are working for your business.
How much should we spend on Google Ads?
It depends on what clicks cost in your industry and how many enquiries you need. We research your keywords before you start and recommend a budget that gives the campaigns enough data to learn.
Do you only manage Google Ads in Cape Town?
No. We're a Google Ads agency in Cape Town, but we run Google Ads across South Africa and internationally.
Can you take over our existing account?
Yes. We audit it first, keep what's working and fix what isn't. There's no need to start a new account.
What's the difference between a Google Ads specialist and a PPC agency?
A Google Ads specialist or consultant focuses on Google's platform. A PPC agency may also run Meta, LinkedIn or Microsoft ads. Our paid media team works across Google and Meta.
Do you guarantee leads?
No. Results depend on your market, budget, offer and website. We commit to close management, honest reporting and acting quickly on the data.

Still have a question?

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Get in touch

Find out where your ad budget is going

Running ads already, or planning your first campaign? Tell us about it and we'll come back within one working day.

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