TikTok ads

TikTok Ads That People Actually Watch

TikTok advertising for South African brands: campaign strategy, short-form video made for the platform, tracking and monthly management from one team.

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Digital Fold is a TikTok ads agency in Cape Town. We plan and manage TikTok campaigns, create short-form video ads that fit the platform, and set up the tracking that shows which ads bring in customers. TikTok reaches audiences other platforms often miss, and we plan it alongside your Google and Meta advertising.

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Services

TikTok ads services

Campaign strategy

Objectives, audiences and budgets planned around awareness, traffic, leads or sales.

Short-form video ads

Vertical video creative planned and designed for the TikTok feed.

Spark Ads

Your own organic posts or creator content run as ads, so they keep their likes and comments.

Audience targeting

Interest, behaviour, custom and lookalike audiences, including retargeting.

Pixel and Events API

TikTok Pixel and server-side events set up so results are tracked properly.

Optimisation and reporting

Creative testing and budget changes, explained in a monthly report.

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The problem

Why TV-style ads fall flat on TikTok

People scroll past anything that looks like an advert. A polished brand video that works on YouTube or TV often gets skipped on TikTok in the first second. What works is native: vertical, fast, made for a sound-on feed and built around a hook. Getting that right, and pairing it with the right targeting and tracking, is what makes TikTok ads pay off.

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Made for the feed

We plan every ad around its opening: a clear hook, captions for people watching without sound and a reason to keep watching. We test several versions at once, keep what holds attention and refresh creative before it wears out. Your report shows views, clicks, conversions and cost per result, and what we're changing next.

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Why us

Why work with Digital Fold

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Creative made in-house

Our design team produces your ads, so new creative is ready when testing calls for it.

A senior paid media strategist

Your campaigns are run by an experienced specialist, not someone learning on your budget.

Tracking set up properly

TikTok Pixel and Events API configured and checked, so the numbers you see are real.

Part of the bigger plan

TikTok planned alongside Google Ads, Meta and your website, with budget moved to what works.

How it works

How we get started

  1. 01

    Discovery

    Your offer, customers and whether they are on TikTok.

  2. 02

    Plan

    Objectives, audiences and budgets agreed.

  3. 03

    Creative

    The first set of video ads, built around strong hooks.

  4. 04

    Launch

    Campaigns live, with tracking tested end to end.

  5. 05

    Monthly management

    Creative testing, optimisation and a monthly report.

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FAQs

TikTok ads FAQs

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What does a TikTok ads agency do?
It plans, creates and manages your advertising on TikTok, tracks the results and keeps improving the campaigns and the creative.
Is TikTok only for young audiences?
No. TikTok's audience has grown well beyond teenagers. We check whether your customers are on the platform before recommending it.
Do we need to post on TikTok to advertise?
No. You need a TikTok ads account, but you don't have to post organically. If you do, your best posts can be run as Spark Ads.
Do you make the videos?
Yes. Our design team creates TikTok ads from your footage, product shots or creator content, and we write the hooks and captions.
How much should we spend on TikTok ads?
It depends on your audience, your goals and what a customer is worth to you. We recommend a budget during planning that gives the campaigns enough data to learn.
Can you run Meta and Google Ads as well?
Yes. We run Google Ads and Meta ads too, and plan budgets across every channel.

Still have a question?

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Get in touch

See if TikTok is right for you

Tell us who your customers are and what you sell. We'll come back within one working day to set up a call.

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