Paid media

Paid Media Marketing Across Google, Meta and TikTok

One team planning and running your ads on Google, Facebook, Instagram and TikTok. One budget, one set of tracking and one report that shows what each channel returns.

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Digital Fold is a paid media agency in Cape Town. We run Google Ads for people already searching for what you sell, Meta ads on Facebook and Instagram to reach new audiences, and TikTok ads where your customers spend their time. Budgets follow what each channel returns, and every enquiry and sale is tracked back to where it came from.

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Services

Paid media services

Google Ads

Search and Shopping campaigns that reach people already looking for what you sell.

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Meta ads

Facebook and Instagram campaigns that build demand, bring back past visitors and bring in leads.

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TikTok ads

Short-form video campaigns that put your brand in front of new audiences.

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Tracking and attribution

Analytics, Tag Manager and platform pixels set up so every enquiry and sale has a source.

Ad creative

Static and video ads designed for each platform and format by our in-house designers.

Landing pages

Pages built to match each campaign, so paid traffic lands somewhere that converts.

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The problem

Separate channels, separate stories

When Google Ads, Facebook ads and TikTok are run by different people, each one reports its own success. Add up the conversions and you've sold more than you actually did. Nobody can say which channel deserves more budget, so the money stays where it was last month. Paid media works best when one team can see every channel and move budget to what's working.

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One budget across every channel

We plan your budget across channels together, based on what a customer is worth to you and where you're most likely to find them. Search usually captures demand that already exists. Meta and TikTok create new demand. Your monthly report puts spend, results and cost per result for each channel side by side, with what we're moving and why.

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Why us

Why work with Digital Fold

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A senior paid media strategist

Your campaigns are run by an experienced specialist, not someone learning on your budget.

Creative made in-house

Our designers produce the ads, so new creative doesn't wait on another supplier.

Ads and website together

We fix landing pages ourselves, which is often where the biggest gains are.

One report for every channel

Spend and results across Google, Meta and TikTok in one place, in plain language.

How it works

How we get started

  1. 01

    Discovery

    Your offer, customers, margins and what a good lead or sale is worth to you.

  2. 02

    Audit

    A review of any existing ad accounts, tracking and landing pages.

  3. 03

    Channel plan

    Which channels to run, with budgets and targets for each.

  4. 04

    Build and launch

    Tracking, campaigns, creative and landing pages set up and tested.

  5. 05

    Monthly management

    Ongoing optimisation and one report across every channel.

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FAQs

Paid media FAQs

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What is paid media marketing?
Online advertising you pay for on platforms such as Google, Facebook, Instagram and TikTok. Ads on social platforms are often called paid social. Unlike SEO, you pay for each click or view, and your ads can reach people as soon as they are approved.
Which channel is best for our business?
It depends on whether people already search for what you sell. If they do, Google Ads usually comes first. If you need to create demand or show people something visual, Meta and TikTok often work better. Most businesses end up using a mix.
Do we have to run all three?
No. Many businesses start with one channel and add others once tracking shows what is working.
How much should we spend on ads?
It depends on what clicks and views cost in your industry and how many customers you need. We recommend a budget for each channel during planning, based on your goals.
Do you create the ads?
Yes. Our designers create static and video ads for each platform, and we write the ad copy.
How do you report on results?
Monthly, in one report: spend, results and cost per result for every channel, what we changed and what's next.

Still have a question?

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Get in touch

Get one plan for your ad budget

Tell us where you advertise now, or where you want to start. We'll come back within one working day to set up a call.

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