Meta ads

Meta Ads That Reach the Right People on Facebook and Instagram

Facebook ads management and Instagram advertising for South African businesses. Strategy, creative, tracking and monthly optimisation from one team.

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Digital Fold is a Meta ads agency in Cape Town. We plan, design and manage Facebook and Instagram campaigns that build awareness, bring back people who have visited your site and turn interest into leads and sales. Our designers make the ads, our paid media strategist runs the campaigns, and tracking shows what each one returns.

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Services

Meta ads services

Campaign strategy

Objectives, audiences and budgets planned around what you need: awareness, leads or sales.

Audience targeting

Interest, lookalike and custom audiences, including people who already know your business.

Retargeting

Ads that bring back people who visited your website or engaged with your content.

Ad creative

Static, carousel and video ads designed in-house for Facebook and Instagram placements.

Pixel and Conversions API

Meta Pixel and server-side tracking set up so results are measured accurately.

Optimisation and reporting

Creative testing, budget and audience changes, explained in a monthly report.

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The problem

Boosting posts is not a strategy

Many businesses run Meta ads by boosting a post when things are quiet. The ad reaches people who will never buy, the same creative runs until everyone is tired of it, and there's no tracking to show whether any of it worked. Meta can be one of the most cost-effective ways to find new customers, but only with the right audiences, fresh creative and proper measurement.

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Creative that keeps working

On Meta, the ad itself does a lot of the targeting. We test different images, videos and messages against each other, keep what performs and replace creative before your audience tunes out. Because our designers sit in the same team as our paid media strategist, new ads are ready when the numbers say it's time.

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Why us

Why work with Digital Fold

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Creative made in-house

Our designers produce your ads, so testing new creative doesn't wait on another supplier.

A senior paid media strategist

Your campaigns are run by an experienced specialist, not someone learning on your budget.

Tracking set up properly

Pixel and Conversions API configured and checked, so the results you see are real.

Part of the bigger plan

Meta planned alongside Google Ads, SEO and your website, not in isolation.

How it works

How we get started

  1. 01

    Discovery

    Your offer, customers and what a lead or sale is worth to you.

  2. 02

    Audit

    Your current ad account, Pixel setup and landing pages reviewed.

  3. 03

    Plan and creative

    Audiences, budgets and the first set of ads.

  4. 04

    Launch

    Campaigns live, with tracking tested end to end.

  5. 05

    Monthly management

    Creative testing, optimisation and a monthly report.

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FAQs

Meta ads FAQs

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What does a Meta or Facebook ads agency do?
It plans, creates and manages your advertising on Facebook and Instagram, tracks the results and keeps improving the campaigns.
Are Meta ads the same as Facebook ads?
Yes. Meta owns Facebook and Instagram, and Facebook advertising and Instagram ads are both run from the same place, Meta Ads Manager.
Is boosting a post enough?
Boosting is fine for extra reach on one post. For leads or sales you need proper campaigns, with defined audiences, conversion tracking and ads made to be tested.
Do you make the ads?
Yes. Our designers create static, carousel and video ads, and we write the ad copy.
How much should we spend on Meta ads?
It depends on your audience, what you're selling and what a customer is worth to you. We recommend a budget during planning that gives the campaigns enough data to learn.
Can you run Google Ads and TikTok ads as well?
Yes. We run Google Ads and TikTok ads too, and plan budgets across all of them.

Still have a question?

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Get in touch

Make your Meta budget count

Running Facebook or Instagram ads already, or planning your first campaign? Tell us about it and we'll come back within one working day.

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